SaaS Dashboard Design: UX Best Practices and Trends

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The business world has undergone many changes because of digital innovations. Among these, the rise of software as a service stands out as a major change. SaaS platforms offer companies an easy and cost-effective way to access different tools and applications.  It’s estimated that by 2025, 85% of business apps will be SaaS-based. Moreover, in this realm, SaaS dashboard have become quite popular.

SaaS dashboards give a real-time overview of key metrics. These metrics include growth, sales, and customer satisfaction. Plus, a SaaS dashboard brings these metrics into display and allows companies to make informed decisions. In this blog, we will explore SaaS Dashboard design. We will also discuss the latest trends and best practices of the SaaS dashboard.

What is SaaS dashboard design?

The first thing that users notice in your app is your dashboard. Dashboards are in-app screens that provide an outline of certain details. These details give a view of the core app analytics. However, every SaaS company has a unique product or service. So, a dashboard design changes for different products or services. Moreover, the details you see on the dashboard help you check the metrics that matter to you quickly. This is how SaaS dashboard design is customized in a unique way.

Therefore, to hook the user, it is vital to have a great SaaS UX design. Every company must have a perfect SaaS dashboard to run successfully. They must add amazing visual aids such as tables, charts, and graphs. As a result, it attracts users and enhances their experience.

Importance Of Dashboard For SaaS Business

Dashboards are key in fetching vital metrics from finance, sales, marketing, and customer support. It provides all the details in one place. In fact, it helps to find and solve all the problems quickly. 

After having these details, companies move ahead to set their goals for business. With clear, concise, and relevant data, companies set clear priorities. This helps them achieve it faster and solve any problem in the initial stage itself.

Monitor Multiple Metrics At Once

A well-designed dashboard can establish key performance indicators (KPIs). Plus, they can track if these KPIs are met. To achieve this, they use an analytics dashboard.

Moreover, every team member can access information because of its cloud-based solutions. It shows that everyone is aware of the KPIs. Different departments can also customize their dashboards. For instance, the HR team can set their dashboard, and the sales team can use it for their KPIs.

User Engagement And Insights

For any SaaS business, user engagement is the most vital metric. It shows you how much customers use your product. It also measures how much they like it and how satisfied they are.

A User Engagement SaaS dashboard helps you make wise decisions for your business. It allows you to gather and share information about how users interact with your product. This, in turn, reduces churn and retains more customers.

Customization And Personalization

SaaS dashboards come with a customization feature. This way, users can adjust the dashboard to suit their choices. It allows users to personalize their experience and make the most of the software.

SaaS dashboard designer improves usability by allowing users to choose color themes or preferred widgets. As a result, it ensures that all users get the most relevant details.

Key Performance Indicators( KPIs)

KPI is a value that indicates how strongly you are meeting your goals. SaaS dashboard KPI is vital to keep your business growing. It also measures how much profit your business is making. As a result, it helps you to sustain your business.

Moreover, the SaaS KPI dashboard includes 7 Key Performance Indicators:

  • Customer Acquisition Cost.
  • Sales Revenue
  • Customer Lifetime Value.
  • New Contact Rate.
  • Lead-to-Customer Ratio
  • Organic Traffic.
  • Social Media Engagement
  • KPI-Focused Marketing Drives Growth

Accelerates Growth

SaaS metrics and KPIs determine how fast your business grows. Plus, SaaS dashboards are powerful tools to monitor and display SaaS KPIs in a readable format.  Moreover, It collects key metrics from sales, finance, and marketing. This way, it allows you to spot problems early on and helps you adopt changes faster. It lets you make strategic choices and accelerates business growth.

SaaS Dashboard Design Best Practices

To create a successful SaaS dashboard, it’s essential to follow best practices that prioritize user experience, functionality, and visual appeal. Let’s explore key SaaS dashboard design best practices that can help you create a user-centric and effective interface.

User-centered design

To have a great SaaS dashboard design, think from the users’ perspective. Therefore, SaaS web design must-have features that users want. This can only be achieved through user research and feedback. It is the first best step that leads to an effective dashboard UI design.

Keep It Simple

Keep your dashboard design simple and include only the required details. Poor dashboard design is full of futile details. It clutters the dashboard and makes it difficult to navigate.

When you keep the SaaS dashboard simple, it looks organized and is easy to understand. As a result, users find it easy to operate.

Prioritize Visualization Tool

Data visualization relies on showing complex data that is easy to understand and analyze. This is why the best dashboard UI visualizes the data. 

Moreover, some SaaS dashboard designers diversify the data and prioritize visual goals. Make sure the data you present does not look messy.

Information Hierarchy

SaaS dashboard design must have an information hierarchy. It helps users go through different levels of data with ease. Plus, users should be able to find what they need within 5 seconds.

To achieve this, it is essential to have a clear and concise layout. Information hierarchy is vital to give such clarity. IA principle says the more important the information, the more prominent it should be.

Moreover, if you don’t want to confuse users, avoid giving excessive details at once. Therefore, the dashboard layout must unfold details slowly. It helps them to access more data without getting overwhelmed.

Responsive Design

The most effective SaaS dashboard design is responsive. It means that it responds well on different devices. This can be achieved through HTML-based responsive code. As a result, users can access it on different screens and across interfaces.

Moreover, a dashboard’s responsive design puts the user in charge of what data matters to them. A user-friendly interface lets them easily control what they want to access. 

Intuitive Navigation

Easy navigation is vital for a good dashboard. Without it, the quality of the dashboard design suffers. Moreover, intuitive navigation is a growing trend. It helps users access the features and tools with ease. Plus, it provides everything directly on the main page. As a result, users do not have to spend hours searching for it. 

Consistency is key

Maintaining consistency is key to an effective dashboard design. It can be achieved using the same design and elements for every screen. These screens should also be reachable from the main page.


When you give customers the option to personalize their dashboard, it improves their user experience. Users tend to feel far more focused, relevant, and personal.

Customizing color themes might seem a relatively small element, but it can make a big difference to the SaaS design.

Real-Time Updates

SaaS dashboard design should have real-time data. As a result, it helps users to adapt to the changing market. When the objectives shift, the primary metrics may also change. 

Moreover, this approach ensures that users can stay updated. Plus, they make informed decisions based on the evolving market conditions.

Performance Optimization

One of the reasons why businesses grow faster is Performance Optimization. SaaS dashboard design should include optimized images and files to reduce load. Faster loading times ensure that the dashboard functions smoothly.

To keep up with the rapidly changing landscape of technology and user expectations, it’s essential to stay informed about the latest SaaS dashboard design trends. Here, we’ll explore some of the most prominent design trends that are shaping the future of SaaS dashboards.

Minimalist Design

When SaaS dashboards use minimal design, it makes the whole system better. It helps users do what they need to do easily and quickly. Minimalism means making the design simple and easy to use.

When you keep the SaaS UX design simple, you get all vital things in one place. This way, you can focus on what’s important.

Moreover, one way to keep your design minimal is to use white space or empty areas. It helps you focus better, and you choose quality over quantity.

Data Storytelling

A perfect SaaS dashboard connects the present, past, and future. They should let you dig deep into the data. However, ensure the first look is not too cluttered. These dashboards provide past details and also show what’s happening at the moment. Plus, it helps to plan for the future. They give users the power to look at details while keeping the main view neat and easy to grasp. As a result, it makes it simpler to work with the data.


Gamification in SaaS dashboard design involves adding game-inspired SaaS metrics to your dashboard. It engages and hooks users. Moreover, it has elements of games, like points, challenges, and rewards.

Here, the goal is to motivate users by appealing to their natural desires. Humans have a desire for competition, recognition, and achievement. When done right, gamification can encourage users to explore the dashboard and interact actively with the software. This can boost user experience.

Accessibility And Inclusivity

A top-notch SaaS metrics dashboard is easy to use and is organized. Plus, the latest trend in SaaS metrics is to put the most vital information at the top. It allows users to find it with ease. Moreover, if they need more details, they can just scroll down.

SaaS products must work smoothly on phones, tablets, and computers. This makes life easier and makes users happier. The dashboard should show data that’s just right for each user. Plus, it changes as their needs change.


SaaS UX design often captures users’ interest through micro-interactions. Things like sliders, pop-up windows, and filters make users more interested.

When we discuss micro-interactions, we mean the little ways you can interact with a software platform. It could be swiping, scrolling, or clicking on things. These little touches make the SaaS dashboards more fun to use. It’s like the platform is talking back to you.

When people stay interested, they usually end up really liking it. That means they stick around as customers. Moreover, they tell potential clients about it.

Voice-User Interfaces

A recent trend, voice user interface in dashboard design is using your voice to control them. You say what you want, and the dashboard does it for you. This makes the dashboard more fun and easy to use. You don’t need to touch it; you can just talk to it to make things happen.

Also, it works well with all those gadgets that listen to your voice. It’s also helpful because it lets people interact with the SaaS dashboard using normal language. This leads to easy access to the information they want and work on the dashboard.

Integration Of AI and Machine Learning

Using smart computer programs (AI) is trending to make dashboards easier to use. One of the best things that AI offers is automation.

With the help of AI and machine learning, businesses that provide SaaS can make their customers happier.  The little chat robots you might have talked to online are powered by AI. They help businesses quickly solve problems. As a result, they make their customer service smooth.

AI helps SaaS companies to give you a customized dashboard design. When you start using the dashboard, it focuses on what you prefer to see. It keeps the crucial details at the top and puts the things you don’t use often at the bottom.

Making dashboards and SaaS products better with AI is a huge trend in this business. But it might take a few years for everyone to use these smart solutions.

How Much Does UI/UX Design Cost?

The cost of creating a SaaS UI design directly affects the profits. A high-quality UI can lead to better returns. The cost of designing a SaaS dashboard UI varies. Plus, it depends on several factors, such as the size and features of the dashboard.

For instance, a dashboard design sub-menus and more pages are more expensive. On the other hand, a simple dashboard design will cost less. If you’re looking for the best SaaS UI UX design, you will likely invest more. However, the SaaS design agency tries to work within the budget you provide.

When you have a big budget, designers give more time to different project stages. As a result, what they deliver depends on various factors. It includes the time required for execution and the budget available.

How Code Theorem Can Help You Design Better Dashboards

SaaS dashboard design is increasingly vital as subscription-based models gain momentum. A well-crafted dashboard design is a powerful asset. Plus, it enables users to access critical metrics smoothly.  As a result, it makes informed decisions in a competitive business world.  

At Code Theorem, We specialize in the art of crafting exceptional SaaS dashboards that redefine user experiences. Our expertise not only gives you a competitive edge but also ensures customer loyalty in the ever-evolving SaaS industry. With Code Theorem, you’re not just designing dashboards; you’re shaping the future of your SaaS success.

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