Minimalist Design: Why Less is More | Best Practices

“Less is more” you must have heard this catchy phrase, and you know how it is associated with minimalist design. In the last few years, minimalistic design trends have topped the charts. Moreover, it is the primary choice in digital design. You must have noticed the simplistic designs in the applications and websites you use. We are never bored with a minimal design. 

One thing you will find in common among all minimalist web designs is the excellent blend of usability and aesthetics. With the unnecessary elements gone from your website’s UI design, the user journey is easily simplified. Ultimately, you can be sure that minimalist design will always work in your favor. Some designs never go out of style, and minimal design is one of them. 

What will the blog cover

  1. A brief history of Minimalism Design
  2. What is minimalist design?
  3. The Minimalist Design Trend
  4. The role of Minimalism in digital design
  5. Best Practices for minimalist web design
  6. Conclusion

A brief history of Minimalism Design

Minimalism is often mistaken for a modern revolution, but that’s not the complete truth. The Minimalism movement became popular in the late 1950s in the world of music, art, and design. 

Blessing the home decor and architecture with minimalist design. People started noticing the visual appeal of minimalist designs. It came to a smooth spread from architecture to the fields like design, art, and more. Especially for digital design, it has become a thumb rule for applying it to web designs nowadays.

In minimal design, the central idea, object, or element takes center stage while only the necessary components accompany it. It focuses on the idea of simplicity and harmony in design. It is connected to conceptual art that became popular around the same time. The things chosen and presented serve a purpose, an idea. Minimalism UI embraces the element of experience more than attachment to things and consumerism.  

When google went live, it had a more simplistic design approach instead of being a cluttered website design that is full of elements regardless of their necessity. It worked wonderfully for them, as we can see today. Another great live example of a sleek and minimal web design is Apple’s. 

Even today, the early 90s and 00s versions of the internet are considered aesthetic. Plenty of websites are inspired the retro and 90s-style web designs. Here we have something for you to think about;

β€œIs it a great example of UI or just nostalgia that makes it visually pleasing to our modern eyes?”

And now that minimal design has become a brand image, and a popular design trend, let’s understand what Minimal design is.

What is minimalist design?

A minimalist web design is a simplified interface with just the essential components and focuses on content first. As mentioned earlier, it is primarily based on less is more. The ultimate point is to eliminate unnecessary elements that offer little to no value to the user journey

Minimal design is the perfect blend of visual communication plus aesthetics in one. It is all about prioritizing the essential elements on the screen. The color palettes may vary, considering the brand niche and the communication you mean to deliver. More accurately, the message is communicated straightforwardly rather than with extra features and gimmicks.

The Minimalist Design Trend

The shift from heavy content and bulky design layouts has been a boon to designers with minimal design trends. It has allowed designers to build more intuitive and impactful user-first designs, among other design trends. 

Even though it may seem simple at first glance, you can realize how the user experience flows when you navigate through it. Minimalist designs serve usability first and then visuals. The stunning minimal designs do not affect creativity in any way. 

The role of Minimalism in digital design  

1.) Aesthetic and minimalist design UX

Nowadays, everything is about aesthetics. If it isn’t pretty, it isn’t functioning. When distinguishing between a good and a bad design, aesthetics come first. This has influenced designers to opt for a minimalist design that offers easy navigation. Having a minimalistic website design will serve aesthetics in every way. 

Users are more familiar with minimal design, which increases their chance of converting. From a business POV, you aim at experiences, but it should be accompanied by a good design.  

2.) Easy & fast navigation

The content carries the main focus on minimalist design. The unnecessary details are not a part of the screen. Hence, when users land on your website, they can easily find what they are looking for and complete their intended tasks without delay. The minimalist app can be created in the same way.

Minimal design lowers the chance of users leaving your site. The straightforward navigation helps improve the overall user experience. 

3.) Content first = User first

Since the minimal design is content-focused, it becomes user-first as well. The pretty aesthetics and an effective copy will attract the user’s attention. When you focus only on the key elements, then content holds a larger responsibility on your website for communication. 

4.) Fast page-loading speed

The minimal website design has fewer elements overall; thus, your website page will quickly load. This works as a competitive advantage for your business. Users tend to leave a site immediately if they have to even a second longer for it to load. Ultimately, minimal design works in your favor. 

5.) Responsive layouts made easy

In a minimal website design, there’s limited use of elements and only the required content on your website. It becomes easy to make your website a responsive one. It won’t take much effort to create your minimal responsive website. All these are valid for creating a minimalist app

Best Practices for minimalist web design

Minimalist design is more about the experience and how it influences user behavior. The following are some key principles of minimalist web design the right way!

1.) Negative space

First, a minimal design is full of white or negative space. Negative space is the space surrounding the key elements making a visual harmony. At the same time, white space refers to the space around the objects. White space allows the key elements to breathe. The white or negative space helps wonderfully construct a minimalistic design, more like a backbone. Spaces play a crucial role in creating a minimal UI.

Why minimal space is important? When you eliminate the unnecessary elements, you’ll automatically have plenty of negative space to your benefit. It prevents all sorts of distractions on your screen. The negative helps build a composition bringing a visual hierarchy to the design. It plays a significant role in making navigation easy and highlights the CTAs. 

2.) The right use of minimalist design color

Minimal designs highly rely on color combinations, even with plenty of white space. The color you choose for your minimal website should align with your brand image and serve a part in the minimal aesthetic. Colors tend to induce various emotions in the users. So, opt for colors that sync with the brand communication first.

The color palettes for minimal design are more subtle, but the brighter colors work the same. More importantly, the minimal color palette for your website should not have more than two to three colors. 

3.) A flair for the dramatic with typography

Just like the images have a visual impact, the same goes for typography. Choosing the right fonts and making font combinations pleasing to the eyes are way more important. Here, you have complete freedom with the choice of fonts as long as they do not hinder the design hierarchy. 

How the fonts look on mobile screens will affect the usability of your product. For creating a minimalist website, sans serif fonts are a perfect choice considering their crisp and clean look. Here the font size pays an equal contribution; you can save space on smaller fonts. The font size should be balanced according to the font style, considering the content length. 

4.) Essentials only

By understanding the user’s wants and needs and conducting relevant user research, you, as a designer, can create a truly minimal interface for your web design. This way, only the prioritized elements will be added to the website. And everything else that creates a distraction will be stripped away. 

Make the message clear, and it shouldn’t be hidden. The key information should be placed strategically based on user behavior, as it often gets confusing when the users don’t find the information they need. 

5.) Website Layout 

Among other things, the minimal website layout is not that simple. It requires the right placement of elements and content that results in effective site navigation. Here, grid layouts work the best for a minimal look. They create a balance in design. As simple as it looks, the minimal website structure is based on the amount of effort that goes into building a cohesive visual sense. 

Grid layouts help with the content organization a big time. They are useful for designing mobile responsive websites. Grid layouts coexist with Minimalism UI. Above all, the content is easily located. With that, make sure that the headings and the most important information are placed right on top of the page where they can grab the user’s attention. 

6.) Bright & Vivid images

The visual impact has the primary effect on the user’s mind. There’s no replacement for a visually appealing website design. Especially one with the most eye-catching and relevant images. In the design industry, images are so powerful. Make use of HD quality 

images as a way of communication that aligns with the content. 

The placement of images plays a vital role as well. For a minimal design web, you can place the image in a large size in the background. It offers a sense of originality and plays the role of the main narrator on the screen.  

Also, choose images that are brighter and attention-grabbing. It should depict the experience users will have with your brand. It might be tricky to make responsive versions, yet they are powerful enough for an effective minimal design. These 6 practices can be used to create a minimalist app.


From time to time, questions come up like isn’t minimal too bland or stands opposite of maximalist design? A minimalist web design solves a lot of UX design problems. Implementing a Minimalist UI has been a great help in driving more traffic and lowering bounce rates.

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