Website Redesign

Wine Club Management Website Design

Redesigned the old-fashioned website to make it mobile-friendly, and SEO-optimized targeting a suitable audience to increase conversions.



Product Type


Our Role

UI Web Redesign


United States


About The Wine Club

The Wine Club Site is a wine club management software that allows users to build and manage their wine clubs. We redesigned their old-fashioned website to make it mobile-friendly, and SEO-optimized targeting a suitable audience to increase conversions.

Scope of Project

Redesigning the old website with a Mobile Responsive interface
SEO-optimized website design and enhanced UX writing
Developing a fast, and scalable WordPress website

Our Approach

Comprehensive Website Design Audit

The very first task we performed was conducting a design audit for the old website in order to identify the design problems and spot the red flags on the website that were causing high bounce rates. With a comprehensive design audit, we identified the areas of improvement in the overall website design.

Wineclub approach

Reconfiguration for a User-Centric Site Navigation

Once steer cleared on what changes were to be made; we framed the sitemap and re-defined the site navigation. Simultaneously, the user flow was elevated by prioritizing the user and company goals.

Wineclub approach

Articulating Website and Mobile-Friendly Wireframes

As to assist in validating the fresh design concepts, we created respective wireframes for both the website and the mobile interface ensuring a consistent experience across platforms. The wireframing & prototyping stage allowed multiple iterations to take place before finalizing the visual design for the website.

Wineclub approach

Website UI and Interaction Visual Design

Following the agile methodology, we created an intuitive and easy-to-navigate user interface for the website. We assembled a user-centric interactive design that stands as a foundation for instilling trust among the target audience. 

Wineclub approach

SEO-optimized WordPress Development

After completing the website redesign, the last step was - WordPress Development for the website. We built a fast, reliable, and scalable WordPress solution that is mobile-responsive and instills complete SEO optimization. 

Wineclub approach


The website redesign helped in reducing the overall bounce rate as well as the fresh mobile-friendly interface aided in bringing more traffic to the site. We delivered an SEO-optimized website solution built on a fast and reliable platform, WordPress; accompanied by enriched UX writing that made the website navigation efficient.

Client Testimonials

We found our own extended design team. They shared the same dedication like us and we applaud their commitment and the talent they possess.

Jade Green Design Lead


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