Understanding & Validating
the Product Idea of Wine Club
$100k+
eCommerce
3x
Growth in Higher Conversion Rate
30%
Higher Lead Generation
20%
Growth in Customer Accusation
Industry
Startup
Product Type
Web App
Our Role
Research, UX, UI
Geography
India
About Wine Club
The Wine Club Site is a wine club management software that allows users to build and manage their wine clubs. We redesigned their old-fashioned website to make it mobile-friendly, and SEO-optimized targeting a suitable audience to increase conversions.
Scope of Project
Redesigning the old website with a Mobile Responsive interface
SEO-optimized website design and enhanced UX writing
Developing a fast, and scalable WordPress website
Challenges
Wineclub struggled with retaining users due to a poor, outdated UX that hindered engagement and SEO performance. The lack of an intuitive design and optimized experience led to fewer signups and limited visibility. A complete overhaul was needed to modernize the platform, improve usability, and boost discoverability to drive growth.
Solutions
CodeTheorem designed and developed a modern, user-centric platform for Wineclub, incorporating responsive UX, streamlined navigation, and engaging visuals. We implemented technical SEO enhancements, optimizing site performance and search visibility. The result was a dynamic platform that improved user retention, increased signups, and positioned Wineclub as a competitive industry leader.
Dive into Our Success Stories
Process/Approach
Comprehensive Website Design Audit
The very first task we performed was conducting a design audit for the old website in order to identify the design problems and spot the red flags on the website that were causing high bounce rates. With a comprehensive design audit, we identified the areas of improvement in the overall website design.
Reconfiguration of site navigation | User-centric site navigation
Once steer cleared on what changes were to be made; we framed the sitemap and re-defined the site navigation. Simultaneously, the user flow was elevated by prioritizing the user and company goals.
Articulating Website and Mobile-Friendly Wireframes
As to assist in validating the fresh design concepts, we created respective wireframes for both the website and the mobile interface ensuring a consistent experience across platforms. The wireframing & prototyping stage allowed multiple iterations to take place before finalizing the visual design for the website.





Visual Designs
We defined the brand by incorporating the bespoke style guide and design system into the final UI UX design.







SEO-optimized WordPress Development
After completing the website redesign, the last step was – WordPress Development for the website. We built a fast, reliable, and scalable WordPress solution that is mobile-responsive and instills complete SEO optimization.




Design Style
Outcome
The website redesign helped in reducing the overall bounce rate as well as the fresh mobile-friendly interface aided in bringing more traffic to the site.
We delivered an SEO-optimized website solution built on a fast and reliable platform, WordPress; accompanied by enriched UX writing that made the website navigation efficient.
Struggling with low conversions?
Get your UX audit done for free!
What Our Clients
Say About Us
We were impressed with their dedication to going the extra mile to understand our needs and vision.
The project was delivered on time and met all expectations. The detail-oriented team invested time to understand our vision and remained flexible with requests and scope changes throughout. Their dedication to client satisfaction and genuine interest in our business truly stood out.
CEO, Expandx.in
Highly recommended for any UI/UX Design and Development project.
Code Theorem team's clickable wireframes showcase impressive versatility, adapting seamlessly to diverse markets in the US, Europe, and Asia. Their global perspective and user-focused approach make them an invaluable asset.
US Based Custom Software Development Company
Timely delivery with full alignment to the original brief.
Code Theorem's work consistently exceeded our expectations, receiving positive feedback from our team. Their high-quality drafts and regular updates kept us aligned every step of the way. Their commitment to excellence and collaborative culture truly set them apart, with clear communication through virtual meetings, email, and messaging.
CEO, Standard Insights
Flexible, Open to Feedback, and Always Ready to Connect.
Code Theorem has greatly improved our click-through rates and user engagement. Their sleek design, seamless navigation, and proactive support have been outstanding.
iSpark IT Services Pvt Ltd
Quick Responses, Flawless Deliverables Every Time.
Code Theorem has consistently driven measurable improvements in user satisfaction, usability, and engagement. Their team ensures smooth communication with regular emails and virtual meetings, fostering an efficient workflow. We're impressed by their rapid execution, minimal revisions, and patience at every step.
CEO at Mobile App Development Agency
Grateful for the exceptional work and stunning design delivered for our product.
Code Theorem crafted a user-friendly and visually appealing site that has received enthusiastic feedback from our visitors. Their team demonstrated a deep understanding of our vision, bringing it to life in a way that resonates perfectly with our audience.
Project Manager, IntroMagic
They transformed the UI into something truly unique, far beyond a typical bootstrap look.
Code Theorem delivered a unique, custom-designed interface that has received positive user feedback. The team was consistently available and responsive, addressing our concerns and ensuring a truly tailored user experience beyond generic templates.
Founder, Contenteum
Our collaboration with Code Theorem was smooth and seamless.
With an efficient website revamp and content crafted precisely to our specifications, the team at CodeTheorem demonstrated remarkable responsiveness. They quickly addressed each ad-hoc request and maintained an impressive turnaround time for new designs. Overall, they delivered exactly what we needed.
Founder, InfoSec Compliance Company
We were impressed with their dedication to going the extra mile to understand our needs and vision.
The project was delivered on time and met all expectations. The detail-oriented team invested time to understand our vision and remained flexible with requests and scope changes throughout. Their dedication to client satisfaction and genuine interest in our business truly stood out.
CEO, Expandx.in
Highly recommended for any UI/UX Design and Development project.
Code Theorem team's clickable wireframes showcase impressive versatility, adapting seamlessly to diverse markets in the US, Europe, and Asia. Their global perspective and user-focused approach make them an invaluable asset.
US Based Custom Software Development Company
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