Industry
SaaS
Product Type
Website
Our Role
UI Web Redesign
Geography
United States
The Wine Club Site is a wine club management software that allows users to build and manage their wine clubs. We redesigned their old-fashioned website to make it mobile-friendly, and SEO-optimized targeting a suitable audience to increase conversions.
The very first task we performed was conducting a design audit for the old website in order to identify the design problems and spot the red flags on the website that were causing high bounce rates. With a comprehensive design audit, we identified the areas of improvement in the overall website design.
Once steer cleared on what changes were to be made; we framed the sitemap and re-defined the site navigation. Simultaneously, the user flow was elevated by prioritizing the user and company goals.
As to assist in validating the fresh design concepts, we created respective wireframes for both the website and the mobile interface ensuring a consistent experience across platforms. The wireframing & prototyping stage allowed multiple iterations to take place before finalizing the visual design for the website.
Following the agile methodology, we created an intuitive and easy-to-navigate user interface for the website. We assembled a user-centric interactive design that stands as a foundation for instilling trust among the target audience.
After completing the website redesign, the last step was - WordPress Development for the website. We built a fast, reliable, and scalable WordPress solution that is mobile-responsive and instills complete SEO optimization.
The website redesign helped in reducing the overall bounce rate as well as the fresh mobile-friendly interface aided in bringing more traffic to the site. We delivered an SEO-optimized website solution built on a fast and reliable platform, WordPress; accompanied by enriched UX writing that made the website navigation efficient.
We found our own extended design team. They shared the same dedication like us and we applaud their commitment and the talent they possess.
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