Understanding & Validating
the Product Idea of Virtual Gym

$100k+

Revenue Growth

3x

Growth in Higher Conversion Rate

30%

Higher Lead Generation

20%

Growth in Customer Accusation

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industry

Industry

Startup

product_type

Product Type

Web App

role

Our Role

Research, UX, UI

geography

Geography

India

About Virtual Gym

Virtual Gym is an online workout platform that allows users to interact and attend workout sessions. The aim was to provide an online platform for users to work on their fitness goals without the need to go to an actual gym during the pandemic. 

Scope of Project

point1

Validating the Initial Concept: Research and Brainstorming

point2

Designing a Responsive Web App From Scratch

point3

UX Solution With a WordPress-Ready Design 

Challenges

Virtual Gym faced the challenge of building a unique SaaS platform from the ground up, as no similar solutions existed in the market. This required in-depth user interviews, creating a robust design system, defining user flows and information architecture, and designing both the product and a marketing website for effective advertising.

Solutions

CodeTheorem crafted Virtual Gym’s UX from scratch, incorporating insights from user interviews and establishing a scalable design system. We developed user flows, intuitive information architecture, and a sleek SaaS product alongside a marketing website for ad campaigns. Using React and Node.js, we built and iterated the platform based on user feedback.

Dive into our success stories

Process/Approach

Initial Idea Brainstorming

Our foremost step in the UX design process was identifying the problem the app is trying to address and validating the initial concepts for the product design. We conducted market research and competitive analysis to create design solutions to resolve user problems with a data-driven approach that will help in framing a user-centric design.

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One-On-One UX Design Workshop

We conducted a UX design workshop to understand the client's vision and implement our expertise to dish out a feasible design solution. In this stage, identifying user goals and needs, we drafted a user flow showcasing what steps will the user go through from the first interaction to the end.

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Product Wireframes

In the third step, with a clear idea of user flow, we prepared wireframes for both the mobile and the web application to visualize the interface and user experience. The wireframes briefed the clients on how their product concept would be performing in the real world.

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Responsive Visual Design

We created an eye-catching interface design for the product following the wireframes as a base layout. A seamless user experience across platforms was achieved through uniform UI elements, which included iconography, images, rich brand elements, and graphics.

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Design Style

virtual-gym-design-style

Outcome

Aligning the client’s vision, we delivered an interactive UI UX design solution from scratch. The intuitive and enjoyable experience helped boost user engagement and ensured that the users kept coming back to the platform, showing an increase in user retention.

Overall, the client was impressed with the positive user feedback, and together everything contributed to increased growth for the platform. 

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Word on the streets

What Our Clients
Say About Us

Verified by clutch

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quote
star-testmonial

Highly recommended for any UI/UX Design and Development project.

Code Theorem team’s clickable wireframes showcase impressive versatility, adapting seamlessly to diverse markets in the US, Europe, and Asia. Their global perspective and user-focused approach make them an invaluable asset.

Anonymous

US Based Custom Software Development Company

star-testmonial

Timely delivery with full alignment to the original brief.

Code Theorem’s work consistently exceeded our expectations, receiving positive feedback from our team. Their high-quality drafts and regular updates kept us aligned every step of the way. Their commitment to excellence and collaborative culture truly set them apart, with clear communication through virtual meetings, email, and messaging.

Florian Gaudel

CEO, Standard Insights

star-testmonial

Flexible, Open to Feedback, and Always Ready to Connect.

Code Theorem has greatly improved our click-through rates and user engagement. Their sleek design, seamless navigation, and proactive support have been outstanding.

Nitin Shrivastav

iSpark IT Services Pvt Ltd

star-testmonial

Quick Responses, Flawless Deliverables Every Time.

Code Theorem has consistently driven measurable improvements in user satisfaction, usability, and engagement. Their team ensures smooth communication with regular emails and virtual meetings, fostering an efficient workflow. We’re impressed by their rapid execution, minimal revisions, and patience at every step.

Anonymous

CEO at Mobile App Development Agency

star-testmonial

Grateful for the exceptional work and stunning design delivered for our product.

Code Theorem crafted a user-friendly and visually appealing site that has received enthusiastic feedback from our visitors. Their team demonstrated a deep understanding of our vision, bringing it to life in a way that resonates perfectly with our audience.

Neha Ramdasan

Project Manager, IntroMagic

star-testmonial

They transformed the UI into something truly unique, far beyond a typical bootstrap look.

Code Theorem delivered a unique, custom-designed interface that has received positive user feedback. The team was consistently available and responsive, addressing our concerns and ensuring a truly tailored user experience beyond generic templates.

Puroshottam Kiri

Founder, Contenteum

star-testmonial

Our collaboration with Code Theorem was smooth and seamless.

With an efficient website revamp and content crafted precisely to our specifications, the team at CodeTheorem demonstrated remarkable responsiveness. They quickly addressed each ad-hoc request and maintained an impressive turnaround time for new designs. Overall, they delivered exactly what we needed.

Karthik Rambhatla

Founder, InfoSec Compliance Company

star-testmonial

We were impressed with their dedication to going the extra mile to understand our needs and vision.

The project was delivered on time and met all expectations. The detail-oriented team invested time to understand our vision and remained flexible with requests and scope changes throughout. Their dedication to client satisfaction and genuine interest in our business truly stood out.

Aditya Achlerkar

CEO, Expandx.in

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