Industry
Fitness
Product Type
Web App
Our Role
Research, UX, UI
Geography
India
Virtual Gym is an online workout platform that allows users to interact and attend workout sessions. The aim was to provide an online platform for users to work on their fitness goals without the need to go to an actual gym during the pandemic.
Our foremost step in the UX design process was identifying the problem the app is trying to address and validating the initial concepts for the product design. We conducted market research and competitive analysis to create design solutions to resolve user problems with a data-driven approach that will help in framing a user-centric design.
We conducted a UX design workshop to understand the client's vision and implement our expertise to dish out a feasible design solution. In this stage, identifying user goals and needs, we drafted a user flow showcasing what steps will the user go through from the first interaction to the end.
In the third step, with a clear idea of user flow, we prepared wireframes for both the mobile and the web application to visualize the interface and user experience. The wireframes briefed the clients on how their product concept would be performing in the real world.
We created an eye-catching interface design for the product following the wireframes as a base layout. A seamless user experience across platforms was achieved through uniform UI elements, which included iconography, images, rich brand elements, and graphics.
Aligning the client’s vision, we delivered an interactive UI UX design solution from scratch. The intuitive and enjoyable experience helped boost user engagement and ensured that the users kept coming back to the platform, showing an increase in user retention.
Overall, the client was impressed with the positive user feedback, and together everything contributed to increased growth for the platform.
They elevated the UI to not look like a typical bootstrap product.
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