Scraping Dog: UI/UX Redesign, WordPress Development & SEO Optimization
30%
Increase in organic traffic
3x
Growth in higher conversion rate
30%
Higher lead generation
20%
Growth in customer accusation
About Scrapping Dog
Scrapingdog is a powerful web scraping API that helps businesses extract data effortlessly without worrying about browser automation, captchas, or proxy management. The company needed a website that not only reflected its cutting-edge technology but also improved user experience, SEO rankings, and conversion rates.
Industry
SaaS
Our Role
Website Redesign, WordPress Development
Geography
India
Challenges
- Before approaching us, Scrapingdog faced several challenges:
- Outdated UI/UX: The previous design was not intuitive, making it difficult for users to understand and navigate the service.
- Poor User Flow: The lack of a structured layout led to a high bounce rate and lower conversion rates.
- Limited SEO Optimization: The website was not technically optimized, impacting organic traffic and visibility.
- Slow Website Performance: Page load times were slow, negatively affecting both user experience and SEO rankings.


Our Approach
Data-Driven UI/UX Redesign
We started by conducting in-depth research, analyzing Scrapingdog’s user behavior, competitor websites, and industry best practices. Our design process included:
User Behavior Analysis & Competitor Research
- Conducted heatmap and user session analysis to identify friction points.
- Studied competitor websites to understand design trends, content structure, and conversion tactics.
- Identified key actions users took before converting and streamlined the path to conversion.
UI/UX Strategy & Implementation
- Minimalist & Modern Design: We designed a clean and professional interface that reflected Scrapingdog’s technical expertise while ensuring an intuitive user experience.
- Conversion-Optimized Layout: Placed CTAs strategically to encourage user interaction without overwhelming them.
- Improved Information Hierarchy: Restructured content for easy readability and logical navigation.
- Mobile-First Design: Ensured a seamless experience across all devices with a responsive UI.
- Visual Storytelling: Used illustrations, icons, and visuals to simplify complex concepts, making web scraping more approachable.
WordPress Development for Scalability & Performance
To ensure ease of management, we developed the new website using WordPress, leveraging its flexibility and SEO-friendly features. Key development highlights:
Optimized Website Architecture
- Created a modular, scalable structure for easy content updates and future expansion.
- Implemented custom post types for better content organization.
- Developed an interactive API documentation section for better developer engagement.
Performance Optimization
- Lightweight Theme & Code Optimization – Built a custom WordPress theme optimized for speed and performance.
- Lazy Loading for Images & Assets – Improved page load speed by implementing lazy loading.
- Advanced Caching Techniques – Configured caching mechanisms using WP Rocket and server-side caching for faster response times.
Security & Maintenance
- Implemented SSL encryption for data security.
- Strengthened WordPress security by using best practices such as limiting login attempts and enabling firewalls.
- Set up an automated backup system to prevent data loss.
Technical SEO Implementation
To maximize Scrapingdog’s online presence, we performed a comprehensive SEO audit and optimization, ensuring that the website was fully optimized for search engines.
On-Page SEO Enhancements
- SEO-Friendly URL Structure – Implemented a clean, keyword-rich URL format.
- Optimized Metadata – Created compelling title tags and meta descriptions to improve CTR.
- Structured Internal Linking – Improved website crawlability and user navigation.
Technical SEO Improvements
- Site Speed Optimization – Reduced page load time significantly with optimized scripts, compressed images, and CDN integration
- Schema Markup Integration – Implemented structured data to improve search visibility.
- XML Sitemap & Robots.txt Optimization – Ensured proper indexing and crawling by search engines.
Results & Impact
The transformation led to significant improvements in website performance, SEO, and user engagement:
- 40% increase in organic traffic within 3 months due to improved SEO strategies.
- Reduced bounce rate by 35%, thanks to better navigation and content structuring.
- Faster load times (under 2 seconds), enhancing both user experience and search rankings.
- Higher conversion rates due to an optimized layout and strategic CTA placements.
- Improved customer trust and brand perception through a modern, intuitive UI.
CodeTheorem's work improved keyword rankings by 30%, increasing site speed and signup rates. The team met all deadlines and delivered requirements as promised. Moreover, the team's customer support was top-notch, and they responded promptly to all queries, leading to a positive experience.
Divanshu Khatter
SEO & Content Manager, Scraping Dog
Conclusion
Through a user-centric UI/UX redesign, custom WordPress development, and strategic SEO implementation, we transformed Scrapingdog’s website into a high-performing digital platform. The revamped website not only attracted more visitors but also boosted engagement, improved conversions, and solidified Scrapingdog’s online presence in the competitive web scraping industry.
30%
in organic traffic within 3 months due to improved SEO strategies.
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What Our Clients
Say About Us
We were impressed with their dedication to going the extra mile to understand our needs and vision.
The project was delivered on time and met all expectations. The detail-oriented team invested time to understand our vision and remained flexible with requests and scope changes throughout. Their dedication to client satisfaction and genuine interest in our business truly stood out.
CEO, Expandx.in
Highly recommended for any UI/UX Design and Development project.
Code Theorem team's clickable wireframes showcase impressive versatility, adapting seamlessly to diverse markets in the US, Europe, and Asia. Their global perspective and user-focused approach make them an invaluable asset.
US Based Custom Software Development Company
Timely delivery with full alignment to the original brief.
Code Theorem's work consistently exceeded our expectations, receiving positive feedback from our team. Their high-quality drafts and regular updates kept us aligned every step of the way. Their commitment to excellence and collaborative culture truly set them apart, with clear communication through virtual meetings, email, and messaging.
CEO, Standard Insights
Flexible, Open to Feedback, and Always Ready to Connect.
Code Theorem has greatly improved our click-through rates and user engagement. Their sleek design, seamless navigation, and proactive support have been outstanding.
iSpark IT Services Pvt Ltd
Quick Responses, Flawless Deliverables Every Time.
Code Theorem has consistently driven measurable improvements in user satisfaction, usability, and engagement. Their team ensures smooth communication with regular emails and virtual meetings, fostering an efficient workflow. We're impressed by their rapid execution, minimal revisions, and patience at every step.
CEO at Mobile App Development Agency
Grateful for the exceptional work and stunning design delivered for our product.
Code Theorem crafted a user-friendly and visually appealing site that has received enthusiastic feedback from our visitors. Their team demonstrated a deep understanding of our vision, bringing it to life in a way that resonates perfectly with our audience.
Project Manager, IntroMagic
They transformed the UI into something truly unique, far beyond a typical bootstrap look.
Code Theorem delivered a unique, custom-designed interface that has received positive user feedback. The team was consistently available and responsive, addressing our concerns and ensuring a truly tailored user experience beyond generic templates.
Founder, Contenteum
Our collaboration with Code Theorem was smooth and seamless.
With an efficient website revamp and content crafted precisely to our specifications, the team at CodeTheorem demonstrated remarkable responsiveness. They quickly addressed each ad-hoc request and maintained an impressive turnaround time for new designs. Overall, they delivered exactly what we needed.
Founder, InfoSec Compliance Company
We were impressed with their dedication to going the extra mile to understand our needs and vision.
The project was delivered on time and met all expectations. The detail-oriented team invested time to understand our vision and remained flexible with requests and scope changes throughout. Their dedication to client satisfaction and genuine interest in our business truly stood out.
CEO, Expandx.in
Highly recommended for any UI/UX Design and Development project.
Code Theorem team's clickable wireframes showcase impressive versatility, adapting seamlessly to diverse markets in the US, Europe, and Asia. Their global perspective and user-focused approach make them an invaluable asset.
US Based Custom Software Development Company
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