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Scraping Dog: UI/UX Redesign, WordPress Development & SEO Optimization
30%
Increase in organic traffic
3x
Growth in higher conversion rate
30%
Higher lead generation
20%
Growth in customer accusation
About Scrapping Dog
Scrapingdog is a powerful web scraping API that helps businesses extract data effortlessly without worrying about browser automation, captchas, or proxy management. The company needed a website that not only reflected its cutting-edge technology but also improved user experience, SEO rankings, and conversion rates.
Industry
SaaS
Our Role
Website Redesign, WordPress Development
Geography
India
Challenges
- Before approaching us, Scrapingdog faced several challenges:
- Outdated UI/UX: The previous design was not intuitive, making it difficult for users to understand and navigate the service.
- Poor User Flow: The lack of a structured layout led to a high bounce rate and lower conversion rates.
- Limited SEO Optimization: The website was not technically optimized, impacting organic traffic and visibility.
- Slow Website Performance: Page load times were slow, negatively affecting both user experience and SEO rankings.
Our Approach
Data-Driven UI/UX Redesign
We started by conducting in-depth research, analyzing Scrapingdog’s user behavior, competitor websites, and industry best practices. Our design process included:
User Behavior Analysis & Competitor Research
- Conducted heatmap and user session analysis to identify friction points.
- Studied competitor websites to understand design trends, content structure, and conversion tactics.
- Identified key actions users took before converting and streamlined the path to conversion.
UI/UX Strategy & Implementation
- Minimalist & Modern Design: We designed a clean and professional interface that reflected Scrapingdog’s technical expertise while ensuring an intuitive user experience.
- Conversion-Optimized Layout: Placed CTAs strategically to encourage user interaction without overwhelming them.
- Improved Information Hierarchy: Restructured content for easy readability and logical navigation.
- Mobile-First Design: Ensured a seamless experience across all devices with a responsive UI.
- Visual Storytelling: Used illustrations, icons, and visuals to simplify complex concepts, making web scraping more approachable.
WordPress Development for Scalability & Performance
To ensure ease of management, we developed the new website using WordPress, leveraging its flexibility and SEO-friendly features. Key development highlights:
Optimized Website Architecture
- Created a modular, scalable structure for easy content updates and future expansion.
- Implemented custom post types for better content organization.
- Developed an interactive API documentation section for better developer engagement.
Performance Optimization
- Lightweight Theme & Code Optimization – Built a custom WordPress theme optimized for speed and performance.
- Lazy Loading for Images & Assets – Improved page load speed by implementing lazy loading.
- Advanced Caching Techniques – Configured caching mechanisms using WP Rocket and server-side caching for faster response times.
Security & Maintenance
- Implemented SSL encryption for data security.
- Strengthened WordPress security by using best practices such as limiting login attempts and enabling firewalls.
- Set up an automated backup system to prevent data loss.
Technical SEO Implementation
To maximize Scrapingdog’s online presence, we performed a comprehensive SEO audit and optimization, ensuring that the website was fully optimized for search engines.
On-Page SEO Enhancements
- SEO-Friendly URL Structure – Implemented a clean, keyword-rich URL format.
- Optimized Metadata – Created compelling title tags and meta descriptions to improve CTR.
- Structured Internal Linking – Improved website crawlability and user navigation.
Technical SEO Improvements
- Site Speed Optimization – Reduced page load time significantly with optimized scripts, compressed images, and CDN integration
- Schema Markup Integration – Implemented structured data to improve search visibility.
- XML Sitemap & Robots.txt Optimization – Ensured proper indexing and crawling by search engines.
Results & Impact
The transformation led to significant improvements in website performance, SEO, and user engagement:
- 40% increase in organic traffic within 3 months due to improved SEO strategies.
- Reduced bounce rate by 35%, thanks to better navigation and content structuring.
- Faster load times (under 2 seconds), enhancing both user experience and search rankings.
- Higher conversion rates due to an optimized layout and strategic CTA placements.
- Improved customer trust and brand perception through a modern, intuitive UI.
CodeTheorem's work improved keyword rankings by 30%, increasing site speed and signup rates. The team met all deadlines and delivered requirements as promised. Moreover, the team's customer support was top-notch, and they responded promptly to all queries, leading to a positive experience.
Divanshu Khatter
SEO & Content Manager, Scraping Dog
Conclusion
Through a user-centric UI/UX redesign, custom WordPress development, and strategic SEO implementation, we transformed Scrapingdog’s website into a high-performing digital platform. The revamped website not only attracted more visitors but also boosted engagement, improved conversions, and solidified Scrapingdog’s online presence in the competitive web scraping industry.
30%
in organic traffic within 3 months due to improved SEO strategies.
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