Product Design

SaaS Product Design for a Video Interview Platform - Intromagic

A UI UX Case Study on how we designed a platform that transformed the way interviews and recruitment processes were executed.



Product Type

Web App

Our Role

UI UX Design




About IntroMagic

IntroMagic is a company started with the mission of enabling candidates to find their dream roles by putting their best face forward. The app aims to help recruiters find the best candidate by enabling acceptance of professional video introductions that complement the traditional resume.

Scope of Project

Understanding & validating the product idea
Defining a flawless UX from scratch
Crafting the minimalist visual design

Our Approach

Analyzing & Brainstorming the Business Idea

To get us up to speed, the Intromagic team sent us a doc stating their product vision and strategy. The brainstorming brought detailed insight into User Personas; User Research Findings; Product Roadmap; and the initial idea of user flows.

intromagic approach

UX Workshop

We held a UX Workshop with the Intromagic team to establish the key design priorities and get everyone on the same page about how recruiters and candidates work. The UX session gave insights on defining the user flow, UX direction, and making app usage intuitive.

intromagic approach

Wireframe & Prototyping

We validated the idea with low-fidelity to high-fidelity wireframes and tested the product's usability with clickable prototypes using the results of the UX workshop. This assisted in aligning the design with the vision of the stakeholders.

intromagic approach

Visual Design

We defined the brand by incorporating the bespoke style guide and design system into the final UI UX design.

intromagic approach


With UI UX design, we brought a product idea to life and made it worthwhile. The product design was created from the ground up, with numerous iterations to get a result that met all of the design objectives.

Soon after the project was completed, the client received excellent feedback for their business plan, which encouraged and assisted them in future projects.

Client Testimonials

The Code Theorem team was highly professional and process oriented. Their ability to understand our vision and translate them into user-centric wireframes and design is exceptional.

Sasha Perez Co-founder & CEO


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